PR Case Study on Gymshark's Deload Background On May 6th, 2022, the popular athletic health and fitness brand Gymshark launched their campaign "CALM: Campaign Against Living Miserably." from their Deload forum. Gymshark stated, " CALM is taking a stand against suicide. That means standing against feeling shit, standing up to stereotypes, and standing together to show life is always worth living. We offer life-saving services, we get people talking and we bring people together to reject living miserably . " Gymshark partnered with The Jed Foundation (a nonprofit organization that protects mental health and suicide in teens and adults by offering the support that is needed to be successful and thrive) in order to make this campaign possible. Gymshark is well known for their promotion of having strong physical health and having healthy habits. They also promote models that are extremely fit which can be hard to see for those who are beginners in the physica...